I got some great news on Thursday: The Kindle edition of “The Wired City” is now available at Amazon.com. I do virtually all my book-reading on my iPad using Kindle software, even if I have a hard copy — so I know how important it is to make “The Wired City” available electronically. Thank you for your patience.
The next few weeks should be interesting as the folks at the Boston Globe work out the bugs at BostonGlobe.com.
Starting last night, the site stopped working on my almost-four-year-old MacBook using Chrome and Safari. (Might be just my set-up, though I did reboot.) On the other hand, it still works fine with Firefox, for which I’ve recently been developing a new appreciation, as it seems to be the most stable of the three major Mac browsers. No problems on my iPhone or on Mrs. Media Nation’s iPad, either.
I’m glad to see Dan Wasserman’s editorial cartoon made it to the site today, and I hope syndicated cartoons will be included on days that Wasserman isn’t drawing. The comics are online today, too. Maybe they were yesterday, but I couldn’t find them.
Other observations: clean as the site is, the organizational scheme is a bit bewildering, with many different options. I feel as though I’m missing stuff. The “Today’s Paper” option doesn’t seem to be quite that. It would be nice to have a clearly delineated separate section of everything that’s in that day’s print edition.
Also, how about combining all the little “Names” tidbits into one column? Other “g” shorts could be combined, too. I don’t want to keep clicking to read 90-word items. It’s one of my main peeves about GlobeReader, too, and I’ll bet I’m not alone.
Readers turning to Boston.com this morning and clicking on “Today’s Globe” found something new — an invitation to register for the new BostonGlobe.com, a paid site that will be getting a free trial for the rest of September. After that, it will cost $3.99 a week, which makes it among the more ambitious attempts to persuade online news consumers to pay for content.
I was among a number of media observers who were given a sneak preview last month by Globe publisher Chris Mayer and editor Marty Baron. I’ve got a longer take on the new site up at the Nieman Journalism Lab, focusing mainly on the site’s use of HTML5, which enables the Globe to offer a standalone app for the iPad and iPhone and avoid paying Apple its 30 percent cut.
Also, Nieman’s Joshua Benton offers four observations and asks lots of questions. Jeff Sonderman has a rundown at Poynter. Staci D. Kramer covers the launch for paidContent. And there’s plenty of coverage at BostonGlobe.com itself, starting here.
Access to BostonGlobe.com is included with any type of print subscription, including Sundays-only. Since the Sunday-paper-plus-GlobeReader has been our solution of choice for a while now, this is nothing but a plus here in Media Nation.
Given the New York Times’ rather rhapsodic take on the New Yorker’s iPad app, I was surprised by how underwhelming it turned out to be when I finally gave it a test. I installed it on Mrs. Media Nation’s first-generation iPad, loaded in the current issue — and found it to be almost identical to the PDF-like version that the New Yorker makes available to its print subscribers, a.k.a. the “digital edition.”
There was one key difference, and I’ll grant you it’s an important one: the digital edition requires you to move the pages around on your computer screen, making them bigger and smaller and switching around among columns, maneuvers that have long made most of us despise PDFs. The iPad version, by contrast, automatically formats to the screen. That’s a big improvement.
Other than that, though, I found the app to be rather flat and uninspiring. Yes, the Times review emphasized that it was designed for people who just want to read rather than be dazzled. But there’s a middle ground between a plain reproduction of a magazine and a distracting multimedia extravaganza. I’d have liked to see the New Yorker aim for that middle ground.
That said, it was a nice way to read Ryan Lizza’s excellent profile of Michele Bachmann — especially since the mailman hasn’t seen fit to deliver our print edition yet.
Today is the 100th birthday of Marshall McLuhan, the Canadian scholar who forever changed the way we think about media and their effects on the human psyche.
Last week I sat down for a conversation with Len Edgerly, host of “The Kindle Chronicles,” on what McLuhan would think about the Kindle, the iPad, and what effects e-readers would have on our perception of text, reading and linearity. The interview grew out of my recent review of Douglas Coupland’s McLuhan biography for Nieman Reports.
Len and I had great fun, and I hope you’ll have a chance to give it a listen.
I don’t remember when Times Skimmer was first unveiled by the New York Times, but I do remember being unimpressed. Recently, though, I took another look, and it struck me as new and improved. It’s a different way of experiencing the newspaper, and I think it’s got some real promise.
As with Times Reader, a subscription-only e-reader product, the free (for now) Times Skimmer is laid out in horizontal pages that you can flip through quite efficiently. Skimmer, which compiles the Times’ RSS feeds, is more up-to-date than Reader (though the latter does have a “Latest News” section) and gives you a more-complete snippet of each story, making it unnecessary to page through every story to see what the sometimes-cryptic headlines are all about.
Reader’s advantages over Skimmer are three-fold: (1) you can download the entire paper and take it with you, so you don’t have to be connected to the Internet in order to read it; (2) Reader is typographically more pleasing, as Skimmer simply taps in to NYTimes.com when you click on a story; and (3) with Reader you’ve got that day’s Times as opposed to a collection of RSS feeds — a distinction that matters to some of us elderly news junkies.
So what do you get from Skimmer? A different way of looking at NYTimes.com that rationalizes the overstuffed, jumbled website. I’ve found several stories using Skimmer that I would have missed if I’d been reading the website or Reader. Among them: this excellent feature from the Lens blog on the last photographs taken by Times photographer Joao Silva, gravely injured in Afghanistan.
One annoying omission from Skimmer is the Times’ book news, including the all-important Sunday Book Review. There are RSS feeds both for books in general and the Book Review in particular, so it wouldn’t be hard to add — which makes me think the omission was deliberate. Based on my incomplete reading, it seems that some book news pops up in the arts feed, but only a few highlights. Unfortunately, there’s no way for us mere users to add feeds to Skimmer.
Skimmer and Reader are the inspiration behind the Times’ Chrome app, which became available last week. As with Reader, you can download it and take it with you; as with Skimmer, it’s a compilation of RSS feeds. I’ve played with it a bit, and though it’s promising, it’s not quite ready for prime time.
Reader, Skimmer and the Chrome app, with their simple, horizontal layouts, all seem to have been devised with tablet computers in mind, although Reader won’t run on an iPad and never will unless the Times moves away from its reliance on Adobe Flash. (There’s also a separate Times app for the iPad, which I have not had a chance to test-drive.)
As such, they represent an interesting alternative to the website metaphor we’ve all grown accustomed to over the past 15 years.
The future of digital newspapers just got a lot more interesting.
The New York Times reports that Amazon has decided to let newspaper and magazine publishers have a 70 percent cut of Kindle revenues, a substantial increase over the current 30 percent. In order to qualify, though, those publishers will have to agree to let Amazon sell subscriptions to anyone who has a device with Kindle software installed on it. (Unlike books, you had to have Amazon’s Kindle hardware device in order to download newspapers and magazines.)
When that happens, you’ll be able to read the Kindle editions of your favorite newspapers and magazines on an iPad, a smartphone or the forthcoming Google tablets.
Given the halting nature of newspaper and magazine rollouts for the iPad (stemming in large measure from a dispute between Apple and publishers over who gets to see customer data), this is a boon on two levels. It gives non-Kindle tablet owners a viable workaround until Apple and the publishers can get their act together — and it provides Apple with a huge incentive to make that happen, along with some rare leverage for the publishers.
Meanwhile, John Ellis points to an analysis showing that paid online distribution may have a future: at Rupert Murdoch’s Times of London, online readership is down but revenues are way up since the Times erected a pay wall earlier this year.
In Japan, advertising accounts for just 35 percent of newspaper revenue. In Britain, it’s 50 percent. And in the United States, ads have traditionally amounted to a whopping 87 percent of newspaper income. That’s why it can truly be said that, in the U.S., newspapers have always given away the news, charging only for paper and delivery.
These days we pay for computers and broadband access while getting the news for free — same as it ever was. That is among the most important explanations for why news organizations are going to have a difficult time persuading more than a handful of readers to pay for online access. I wish them well. But the challenge is enormous.
One thing some readers will continue to pay for is the convenience of print. (Spare me your nostalgia for the romance of print. Print persists for one reason: it’s still more ergonomically friendly than any electronic version. Someday that will change.)
After yesterday’s newspaper circulation figures were released, showing a continued but slowing decline in print sales industry-wide, Boston Globe publisher Chris Mayer issued a memo — a copy of which was obtained by Media Nation — attributing the Globe’s continued slide to last year’s decision to raise the price to as much as the market would bear. (Here is the Boston Herald’s take.)
The idea is that there’s a sweet spot. Up to a point, you can raise prices and make more money, even if the total number of print readers declines. Somewhere, though, there’s a top to the curve, and the challenge is to find the top and not raise prices so much that revenues start to fall. The result, unfortunately, is that you end up with a niche product for an elite readership. But it’s either that or die.
And here’s a good piece of news. There’s also a sizable subset of readers who will pay for electronic editions like Times Reader and GlobeReader, which are cheaper than print but more convenient than newspaper websites that keep you chained to your desk. Given that iPad editions have barely kicked into gear, that’s a promising sign.
The full text of Mayer’s memo follows.
Earlier today the Audit Bureau of Circulations issued their Fas-Fax report for the six months ending September 30th. The Globe has shown year-over-year declines in line with our expectations, as a result of our circulation and pricing strategy instituted last summer.
The good news is the rate of circulation decline has slowed as we cycle through the impact of the price increases. One indicator is the comparison between September’s report and March’s report. Viewed this way, the declines are 2.8% for Sunday and 4.2% for daily. These are encouraging trends for our business and in line with others in our industry.
The past few months has also seen continued excellence in our reporting and positive contributions to the community. Our Spotlight Team investigation of patronage in the state’s probation department; our sensitive series of stories on bullying; the amazing coverage of the Amy Bishop case; coverage of the earthquake and aftermath in Haiti and its impact in Boston; and our current coverage of the political races are just a few examples of the important journalism we’re delivering.
The Globe’s circulation, now at 368,000 on Sunday and 223,000 daily, still makes us the largest newspaper in New England by a wide margin. The year-over-year decreases of about 15.7% on Sunday and 12.0% daily were expected and budgeted. To offer some context, we raised prices last summer in most areas by 30% to 50% to grow circulation revenue and stabilize the business.
Of course, circulation numbers are not the end of the story. Print and online media work in concert with one another to build audience. It should be noted then that in terms of readership, during an average week, the Sunday Globe, the daily Globe and Boston.com together will reach 51% of all adults in the metro Boston area. It will also be reported in Monday’s Fas-Fax that Boston.com’s local audience grew by 2.9 %.
The recently announced two-brand digital strategy is now officially under way and we are developing launch plans for our new subscription-based Web site BostonGlobe.com, and the next generation Boston.com. And, watch forperiodic launches of digital products in the upcoming months.
So, as we look ahead we will continue to execute on our strategy, building on the strong foundation of quality journalism, original content, broad audience reach, higher reader engagement, advertising effectiveness, and strong connection with the community that is reflected by, and results in, our more than 50% of the market.
We can all share a sense of optimism and purpose as we focus on our future success.
1. Beyond Google Reader. Last week Laura McGann of the Nieman Media Lab was rhapsodizing to a group of us about the glories of NetNewsWire, an RSS aggregator that resides on your computer rather than in the cloud, as is the case with Google Reader.
I was not entirely unfamiliar with NetNewsWire. I’d played with it before, but preferred a competitor called NewsFire. Several years ago, though, I made the switch to Google Reader and hadn’t looked back.
But lately, like many people, I’d found myself looking at Google Reader less and following interesting links from Twitter more. In part it’s because I really like Twitter. In part, though, it was because Google Reader just wasn’t all that satisfying — it’s slower than using a good client-based news reader and shows you less content before you click.
So a few days ago I reinstalled NetNewsWire and found, to my delight, that it now syncs with Google Reader, which means you don’t really have to decide. It’s fast and free (if you don’t mind looking at advertising; I don’t). If you’ve been losing interest in Google Reader, give NetNewsWire a try.
2. From Chrome to Safari and back again. When Apple unveiled Safari 5 a few months ago, I made the switch from Google Chrome. Though not quite as fast as Chrome (I’ve seen test results that say otherwise, but that’s not my experience), Safari was aesthetically more pleasing. My favorite feature, Reader, isolates the text in a story or blog post and presents it in as a beautifully rendered, easy-to-read page. On a properly designed website, Reader will even find the jump and display that, too.
Then Xmarks went out of business. Xmarks is a browser extension that lets you sync your bookmarks in the cloud and use them across multiple computers. An e-mail from the company outlined the alternatives — free for Internet Explorer, Firefox and Chrome, but $99 for Safari via Apple’s MobileMe service.
I’ve been a big fan of Reader since it was unveiled a couple of years ago, but I find that it hasn’t kept up. And with the development folks furiously working on iPad and mobile editions, it doesn’t seem likely that much brain power is going to be devoted to improving them, my wish list aside.
I recently asked Globe publisher Christopher Mayer how many subscribers GlobeReader had attracted. His answer: that’s proprietary. But, anecdotally, I’ve heard that neither Times Reader nor GlobeReader has attracted many paying customers.
Here’s what I like about Reader: it’s fast, it’s highly readable and you don’t need an Internet connection once that day’s edition has been downloaded. What I miss, though, is the richness of the Web — the slideshows, the videos, even the advertising. Lately, more often than not, I find myself using the “Today’s Paper” feature of NYTimes.com, supplemented with Chrome’s iReader extension. (I still tend to use GlobeReader because the “Today’s Globe” section of Boston.com can be so slow.)
Maybe the Reader editions have a future. But my suspicion is that they are just going to fade away for lack of interest.
No doubt the best coding brains at the New York Times Co. are focused on iPad development these days. But as a paid subscriber to the Reader editions of the New York Times and the Boston Globe, I have a few suggestions for how they could be better. I’d want to see these ideas incorporated into the iPad app as well, so please consider this a two-fer:
1. A front-page image of the print edition should be included, just as it is on the papers’ websites. We Reader readers, to coin a phrase, exist in a sort of electronic halfway house: we still read the paper as the paper, but we don’t mind giving up ink on dead trees. So we, of all customers, want to get a sense of what the front looks like.
2. The Reader organizational scheme should be as clear and easy-to-follow as the simple list format the papers use on their websites for that day’s edition (Globe here; Times here). Yes, I can skim through every Reader story very quickly, but sometimes I’d like to select a section front, then pick and choose.
3. Mega-dittoes for the Globe’s “g” section, which is just a mess in Reader. Way too many short items are just thrown up there. It needs a complete rethink.
4. Folks at the Globe need to take photos more seriously when putting together the Reader edition. There are too many instances of context-free pictures with no captions.
5. Reader editions should always link to multimedia extras such as videos. I know of a few occasions when I’ve found out hours after reading the paper that I missed on a terrific video.
My fear is that the Reader platform hasn’t attracted enough users to make further development worthwhile. I almost never see an ad other than a house ad, for instance. I still think it’s a promising idea, though, and perhaps development can take place in parallel with the iPad.