Tag Archives: hyperlocal

Talking about the state of hyperlocal news

I had a chance recently to talk with Michael Depp of NetNewsCheck (“The Business of Local Media”) on the state of hyperlocal websites, the future of nonprofit and for-profit business models, and my forthcoming book, “The Wired City.” So please have a look.

In Chicago, too much hyperlocal competition?

A couple of friends today sent me a link to Mike Fourcher’s ruminations on what he learned running the Center Square Journal, a hyperlocal news site in Chicago that he started three years ago. He offers 21 lessons, and they’re not without value. But what stands out from my reading of them is that he simply faced too much competition for advertisers and readers. And that, in turn, was a consequence of his making an unfortunate choice of location.

Screen Shot 2013-01-15 at 4.07.11 PMThe sites I profile in “The Wired City” — mainly the New Haven Independent, but also The Batavian, CT News Junkie, the Connecticut Mirror, Voice of San Diego and Baristanet — have very different business models, but they all have one thing in common: a niche that was being woefully underserved before they came along to serve it.

New Haven illustrates my point. Paul Bass launched the Independent in 2005 to provide city and neighborhood news that was largely being ignored by everyone else — including the region’s daily paper, the New Haven Register, which tended to focus on the suburbs around New Haven. Eight years later, the Independent and the Register still serve different audiences. They compete for certain types of city news, but mainly they stay out of each other’s way. And because the Independent is a nonprofit, they’re not competing for scarce advertising dollars.

The Batavian is very different from the Independent, but it has similar advantages. The for-profit site was launched in Batavia, N.Y., by the GateHouse chain in 2008 as a pilot project. In 2009 it was acquired by Howard Owens after he was let go as GateHouse’s director of digital media.

The Batavian was up against two established news organizations: The Daily News and WBTA Radio. Owens formed a partnership with the radio station and competed fiercely with The Daily, as the locals call it. Unlike Fourcher’s experience in Chicago, though, there really wasn’t anyone else.

Like Paul Bass in New Haven, Owens carved out a niche by going more local than his competition — one county for The Batavian versus three for The Daily. It turned out that the business community was vibrant enough to support a daily newspaper, a radio station and a community website. But if there were, say, a half-dozen websites all trying to turn a profit, it’s not likely any of them would be able to make money.

Fourcher, a refugee from the robo-news operation Journatic, is now trying something interesting. He’s called a community meeting for Jan. 31 to see if his readers like the Center Square Journal enough to help him continue it in some form, or possibly to take it over in its entirety.

What’s evident from his 21 lessons, though, is that he fell short of making the Journal a vital part of his readers’ lives — possibly because there were already too many other voices competing for people’s time, attention and dollars.

Talking online local news at MIT

Please mark this on your calendar — it should be a good one. Next Thursday, Sept. 22, I’ll be moderating a panel on “Local News in the Digital Age,” part of the MIT Communications Forum.

We will have an all-star cast: David Dahl, the Boston Globe’s regional editor, who’s in charge of the paper’s regional editions and the hyperlocal Your Town sites; Callie Crossley, host of “The Callie Crossley Show” on WGBH Radio (89.7 FM) and a fellow panelist on “Beat the Press” (WGBH-TV, Channel 2); and Adam Gaffin, the co-founder, editor and publisher of Universal Hub, Greater Boston’s one essential hyperlocal news site.

The free event will take place from 5o to 7 p.m. in the MIT Media Lab’s Bartos Theater, at 20 Ames St. in Cambridge. It’s being held at the same time that the Online News Association’s annual conference gets under way in Boston, and we’re hoping a few attendees decide to wander over as well.

Indies fight back against Patch

Thirty independent community news sites have banded together to tell the world, in effect, “We are not Patch.” The project, called Authentically Local, includes such well-known sites as Baristanet, based in Montclair, N.J., The Batavian, of Batavia, N.Y., and the New Haven Independent.

In a statement posted online, Baristanet founder and editor Debbie Galant says:

The Authentically Local campaign seeks to illuminate the difference between authentic local businesses and those that are just cashing in — before every town in America becomes one giant strip mall. This is not just about us, the owned-and-operated sites that write about place. It’s about place.

The alliance includes both for-profit and non-profit sites. Its motto, “local doesn’t scale,” appears to be aimed squarely at AOL’s Patch.com sites, a network of hyperlocal sites that are a key part of AOL’s efforts to reinvent itself.

Recently Galant compared Patch to Wal-Mart, saying, “The profits are going to a corporation. And so it’s difficult. It makes us understand what the local merchants are dealing with on a regular basis, for different local hardware stores to be competing against Home Depot. It’s basically the same thing.”

Patch has emerged as a real hiring engine for journalists at a time when the news business continues to shrink. So I’d like to see both Patch and the independents thrive. To the extent that Patch poses a threat to the indies, I hope Authentically Local helps them compete on a level field.

A new site for Boston school sports

Freelance journalist Justin Rice has launched a site called BPSsports to cover athletics in the Boston Public Schools. Rice explains that one of his goals is “to provide an outlet for local college and high school students to gain valuable journalism experience.”

Adam Gaffin is on the case as well.

Hyperlocal start-up in Eastern Mass.

But where, exactly? Very interesting. Jay Fitzgerald mocks the pay ($30,000 to $35,000 for an editor, $25,000 to $27,000 for a reporter). But there are plenty of community newspapers that pay worse than that for all except their most senior people.

Waiting for Boston.com’s Newton site

It’s a little after 11:30 a.m. So I guess we can now officially say that the Boston Globe has delayed the unveiling of its hyperlocal Newton site, the subject of much speculation and angst this week.

I would imagine the delay is due to some tech snafu, though it’s possible it’s being retooled in response to the concerns raised by GateHouse Media, owner of the Newton Tab.

Though I’ve been among those who’ve been wondering if the Globe’s plans might unfairly make use of the Tab’s content, I also expect that the Globe folks are smart enough not to go too far. If there’s a blog on the Globe site that links to some Tab content, well, you can’t stop the Globe from blogging. Nor should you.

If the Globe refrains from linking to every story in the Tab; and if, when it does, it does so in such a way that you feel as though you need to click on through, then everyone should be happy.

Update: Media Nation reader G.R. tells me that the the site now says the Newton page will debut on Monday.

A brewing media battle in Newton

A potential battle is shaping up over the Boston Globe’s plans to start a hyperlocal Newton site on Boston.com that could feature, among other things, content from the weekly Newton Tab.

“This is just the latest move from the 800-pound gorilla in the market, which is currently weighing in at 200 pounds,” GateHouse Media New England publisher Kirk Davis tells Amy Derjue at Boston Daily. GateHouse, a national chain based in suburban Rochester, N.Y., owns about 100 newspapers in Eastern Massachusetts, including the Tab.

Davis adds: “We’re not surprised the Globe would like to play in our sandbox.”

Although it’s not entirely clear what the Globe’s got planned for Newton, a report by Chuck Tanowitz suggests that the paper will display headlines and summaries from Newton blogs and from the Tab.

It’s possible that the Globe will make everyone a winner by driving traffic to those sites. But it’s also possible that, for some stories, the headline and summary is all most people are looking for, which means they’ll stay at Boston.com. The stakes are high: both the Globe and GateHouse are trying to sell advertising on their local Web sites.

Depending on how the Globe proceeds, it could find itself facing copyright-infringement issues on two grounds:

  • GateHouse publishes its online content under a Creative Commons license, which allows other Web sites to republish stories as they see fit — a boon to bloggers. But GateHouse’s license specifically prohibits commercial use, which would seem to rule out the Globe.
  • Copyright law allows anyone to publish small snippets of someone’s content under the doctrine of fair use. A good example of that would be Google News. But the Globe might find itself challenged on the grounds that though it’s only taking a little bit, it’s nevertheless taking the most important and marketable part.

When I wrote about this over the weekend, GateHouse’s director of digital publishing, Howard Owens, posted a comment in which he said, “I think we need to have a little chat with Bob Kempf.” Kempf, now a top executive with Boston.com, was a key player in developing GateHouse’s Wicked Local sites.

While the GateHouse folks appear to be gearing up for battle, we haven’t heard much from Boston.com. On Sunday the Globe’s regional editor, David Dahl, sent an e-mail to let me know the Globe would be making an official announcement later this week. I told him I’d welcome comments from him and other Globe executives. So far, though, they’re maintaining their silence.

For those of us who care about local journalism, it’s painful to watch two financially challenged giants battling over a shrinking advertising base. On Monday the Globe’s parent company, the New York Times Co., reported that the value of its New England holdings continues to plummet. GateHouse was recently delisted by the New York Stock Exchange, although its revenues appear to be holding up reasonably well.

It’s possible that once the Globe announces its plans, we’ll see that this is much ado about nothing. But this bears watching.

Photo of Newton City Hall and the Newton Free Library (cc) by the Newton Free Library and republished here under a Creative Commons license. Some rights reserved.