Tag Archives: Facebook

How the ad-blocking wars threaten independent media

ad-blockersThe stakes in the raging battle over ad-blocking software are high — but they’re not quite what you might think.

On the surface, it all seems straightforward enough. In one corner are executives at struggling news organizations who want to be sure that visitors to their websites actually see the ads. Thus did the Washington Post recently experiment with blocking the ad-blockers, a development first reported by BuzzFeed.

“Many people already receive our journalism for free online, with digital advertising paying only a portion of the cost,” a Post spokesperson was quoted as saying. “Without income via subscriptions or advertising, we are unable to deliver the journalism that people coming to our site expect from us.”

In the other corner are users who are sick and tired of popups, pop-unders, scroll-across-the-screeners and other obstrusive ads that invade your privacy by tracking your interests and that, in some cases, carry spyware or malware.

“What is unlikely to fly as a long-term strategy is begging readers to load all of the 50 or so trackers and ad-loaders and popups and banners, each of which might make a publisher three cents per thousand clicks, if they are lucky,” writes Mathew Ingram at Fortune. “That business is in a death spiral, and yelling about ad blockers isn’t going to change that.”

In fact, the ad-blocking controversy is anything but a simple morality play. Nor is it a coincidence that the issue has reached a frenzied peak thanks to Apple’s decision to include ad-blocking in its iOS 9 software for iPhones and iPads. Because the real stakes are being fought not on the Internet but in the boardrooms of the giant tech companies that want to control your online experience.

Nilay Patel, editor-in-chief of The Vergeexplained it last week. Essentially, it comes down to this: publishers that rely on web advertising are helping to drive revenue to Apple’s archenemy, Google, which controls much of the infrastructure for online ads. Block those ads and those publishers are more likely to run into the warm embrace of Apple, whose new Apple News platform provides a nice, safe, closed environment with ads that can’t be blocked. And Apple gets a 30 percent cut.

Facebook offers a similar service, the still-aborning Instant Articles, which allows publishers to post their content directly inside Facebook’s all-powerful newsfeed. As with Apple News, Facebook takes a cut of the action from the unblockable ads that will be displayed. It’s such an attractive proposition that the same Washington Post that’s trying to block the ad-blockers announced Tuesday that it will also publish 100 percent of its content to Facebook. Patel writes:

So it’s Apple vs. Google vs. Facebook, all with their own revenue platforms. Google has the web, Facebook has its app, and Apple has the iPhone. This is the newest and biggest war in tech going today.

And the collateral damage of that war — of Apple going after Google’s revenue platform — is going to include the web, and in particular any small publisher on the web that can’t invest in proprietary platform distribution, native advertising, and the type of media wining-and-dining it takes to secure favorable distribution deals on proprietary platforms. It is going to be a bloodbath of independent media.

As a matter of principle, I refuse to use ad-blocking software — but I turned on AdBlock while researching this article just to see what would happen. As anyone could have told me, sites loaded more quickly and with fewer distractions. ESPN.com, which is so bogged down with ad-related bloatware that it’s become virtually unreadable, was zippier than I’ve ever seen it. A small hyperlocal site that I often visit suddenly appeared ad-free, simply because the site relies on an external ad-server business that AdBlock intercepted.

Interestingly enough, Marco Arment, the creator of the best-selling ad-blocking program Peace, pulled the software from Apple’s App Store almost as soon as it was released last week. “Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have,” he wrote on his blog. “Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit.”

By acting as he did, Arment may have pointed the way to a possible solution. Because the problems ad-blockers are designed to solve are real, and they run a lot deeper than mere inconvenience. As Dan Gillmor recently wrote in Slate, “The advertising and tracking industries, abetted by telecommunications carriers, are investing in all kinds of technologies aimed at thwarting users’ wishes to retain some control over their online activities.”

So why not come up with a different kind of blocker — a piece of software that informs you when you’re about to access a website that fails to follow some agreed-upon list of best practices regarding privacy and user experience?

Such an arrangement may be the best way to preserve independent media on the open web. Users would be able to protect themselves from abusive adware without freeloading. And web publishers who see their traffic drop might decide it’s time to change their ways.

Previously published at WGBHNews.org and in The Huffington Post.

Why newspaper apps still matter


The Washington Post’s new iOS app.

Remember when the iPad was going to save the news business? How did that work out? But if the redemptive qualities of tablets turned out to be overblown, they are nevertheless a compelling platform for consuming all kinds of text and multimedia material, including news.

This morning I spent way too much time with The Washington Post’s new iOS app, which is detailed at the Nieman Journalism lab by Shan Wang. It is beautiful, with large pictures and highly readable type. I was already a fan of what the Post is now calling “Washington Post Classic.” But this is better.

So do I have a complaint? Of course. The Classic app is more complete; it includes local news (no, I have no connection to the Washington area, but it’s nice to be able to look in on occasion), whereas the new app is aimed at “national, international audiences.”

And both apps rely more on viral content than the print edition, a sluggish version of which is included in Classic.

Quibbles aside, this is a great step forward, and evidence of the breakthroughs that are possible with technology billionaire Jeff Bezos in charge. In fact, the new app is a version of one that was released last fall for the Amazon Fire. So it’s also heartening to see that Bezos isn’t leveraging his ownership of the Post entirely to Amazon’s advantage.


The Boston Globe’s new app.

Another paper with a billionaire owner has taken a different approach. Several months ago John Henry’s Boston Globe mothballed its iOS replica edition — that is, an edition based on images of the print paper — and replaced it with an app that is still print-centric but faster and easier to use. It was developed by miLibris, a French company.

The first few iterations were buggy, but it’s gotten better. In general, I’m not a fan of looking at the print edition on a screen. But I find that the Globe’s website is slow enough on my aging iPad that I often turn to the app just so I can zoom through the paper more quickly, even if I’m missing out on video and other Web extras.

One big bug that still needs to be squashed: When you try to tweet a story, the app generates a link that goes not to the story but, rather, to the Apple Store so that you can download the app. Which, of course, you already have.


The Boston Herald’s app.

Finally, it’s worth noting that the Boston Herald has a pretty nice iOS app, developed by DoApp of Minneapolis. It’s based on tiles, so it’s fast and simple to use. It’s so superior to the Herald’s creaky website that I wish there were a Web version.

Do apps for individual news organizations even matter? We are, after all, entering the age of Apple News and Facebook Instant Articles.

My provisional answer is that the news organizations should both experiment with and push back against the drive toward distributed content. It’s fine for news executives to cut deals with the likes of Tim Cook and Mark Zuckerberg. But it would be a huge mistake if, in the process, they let their own platforms wither.

Also published at WGBH News.

How the Globe is leveraging social to cover #FITN

Screen Shot 2015-04-10 at 8.22.18 AM

A recent Pindell piece in Medium.

In his recent exhortation to accelerate the transition to digital, Boston Globe editor Brian McGrory singled out — among others — James Pindell, who’s covering the New Hampshire primary (or #FITN, as they say) as a digital-first reporter, “rapidly pushing webbier (sorry) stories that allow the site to look less like a digital reflection of that morning’s and the next morning’s print paper.”

Now Mashable has a close-up look at exactly how Pindell is accomplishing that. Jason Abbruzzese writes that Pindell has embraced a wide range of social media, including Twitter, Instagram, FacebookMedium and — shades of steam-powered presses from the 19th century — an email newsletter. (Not all of this is new. Pindell’s Twitter feed has been a must-read among political junkies for years.) Pindell’s work is gathered at a Globe site called Ground Game.

The approach has allowed Pindell to cover stories that are worth telling even if they’re not quite worthy of (or suitable for) print — such as his first-person account of covering Donald Trump and his hair during Trump’s recent foray into New Hampshire.

The idea, Abbruzzese reports, is to leverage Pindell’s coverage of across a variety of platforms in order to compete with national outlets like The New York Times and The Washington Post:

“We’re putting him out there deliberately in a very focused way saying, ‘This is our guy. This is the face of our coverage,'” says David Skok, digital adviser at the Globe, who helped form their strategy of pushing content out on social platforms via a single, recognizable reporter.

The strategy also fits with the Globe’s embrace of digital verticals such as Crux, which covers “all things Catholic”; BetaBoston, which follows tech and innovation; and more that I’ve heard are in the works.

Alas, as smart a move as Ground Game may be journalistically, it’s unclear, as always, how it will make money. From the Mashable piece:

The main question dogging media organizations that want to embrace this strategy of social publishing is how it affects their bottom line. Reaching more people is great, but the benefits are quickly offset if it comes at the behest of revenue.

Skok said that Pindell’s work outside of the Globe did not have direct monetization opportunities yet, but that the broader impact would hopefully attract advertisers that want to be associated with the paper’s authoritative coverage.

The folks at the Globe deserve a lot of credit for understanding the value of pushing ahead anyway.

Happy news breaks out at Media Nation

Tighter editing standards at Boston.com, improved online comments at the Boston Herald and well-deserved recognition for some first-rate political reporters. There’s so much good news on the local media front on this day-after-the-blizzard morning that it’s hard to know where to begin.

• Boston.com strives for civility. After a miserable stretch in which it falsely accused a Harvard Business School professor (and, gulp, lawyer) of sending a racist email to one of the owners of a Chinese restaurant and then mocked House Speaker John Boehner’s alleged drinking problem following an assassination threat, the folks at Boston.com sound determined to get it right.

In an interview with Benjamin Mullin at Poynter.org, Boston.com general manager Corey Gottlieb says he’s beefed up copy-editing and tightened standards in response to the two incidents. He tells Mullin:

We’ve made a pretty strong point about the fact that it’s OK to slow down. That we’d much rather not be first but get something right and be really thoughtful about it than rush to publish and bypass the discretion that should be required of any good content producer like ours.

The worst thing the Boston Globe-affiliated site could do is chase clicks. December turned out to be a boffo month for Boston.com, driven by its reporting on the Harvard professor’s harassment of the Chinese restaurant over a $4 overcharge — a righteous hit before it went off the rails. (T-shirts were involved, too.) According to Compete.com, Boston.com received nearly 3.7 million unique visits in December, way up from November’s 2.8 million. Compete’s numbers aren’t perfect by any means, but it’s safe to say Boston.com’s numbers were up a lot.

Yet quality matters. And according to Compete, BostonGlobe.com actually attracted more traffic than its free cousin in December, receiving more than 3.8 million unique visits — even though you have to pay a digital subscription fee to receive full access to the site (granted, free social sharing at BostonGlobe.com is pretty generous these days).

No doubt Gottlieb and company are going to stick with their plan to build a buzzy site with lots of viral content (here’s my alternative idea). But I’m glad to see that they understand what’s gone wrong and that they’re determined to do something about it.

One of Boston.com’s biggest problems is that it’s been flying without an editor (except for a few weeks last fall) since its relaunch last spring. That should be rectified as soon as possible.

• The Herald embraces Facebook. Online newspaper comments in general can make you despair for humanity. Over the years the Herald’s have been particularly loathsome. So kudos to publisher Pat Purcell and editor Joe Sciacca for switching to a Facebook-based commenting system.

Facebook isn’t perfect. Certainly there are issues with a news organization turning over its community platform to a giant corporation with its own agenda and priorities. But people are generally more civil and constructive when they’re on Facebook, in large measure because Facebook requires real names — and most people comply.

Check out the comments beneath Howie Carr’s ridiculous column on climate change today. Not bad at all. Only one of the first eight is pseudonymous. And if they’re not all exactly civil, they are less toxic than I’m accustomed to seeing at BostonHerald.com.

Can a real-names policy at BostonGlobe.com be far behind?

Massachusetts’ best political reporters. Chris Cillizza, who runs a political blog for The Washington Post called The Fix, has named nine Massachusetts political reporters as among the best in the country. (Disclosure: The list was based in part on a reader poll, and I voted for friend of Media Nation Jon Keller, who’s among the winners — but every one of these is worthy.)

It’s especially nice to see a couple of reporters outside the Greater Boston orbit win recognition — Jim Hand of Attleboro’s Sun Chronicle and Shira Schoenberg of The Republican in Springfield. Congratulations to all.

Eyes right: My Twitter feed is now on Media Nation

Earlier this week I did something I had resisted for a long time: I added my Twitter feed to the right-hand rail of Media Nation. (WGBH News is still there, but farther down.)

I did it for two reasons. First, for me, as for many people, Twitter has changed my approach to blogging. If I want to put up a link with a brief comment, I do it on Twitter, often on Facebook as well, and rarely on Media Nation. Ten years ago, by contrast, I would have run everything on my blog.

Second, I tend to be less disciplined than I’d like on Twitter. (How’s that for a euphemism?) Having a little voice in my head reminding me that whatever I post on Twitter will also show up on Media Nation is a good thing.

And speaking of how social media have changed blogging, a reminder: I post links to all Media Nation articles on Facebook, where a much richer discussion generally takes place than is the case here. You don’t have to friend me — just follow my public feed.

Emily Bell challenges Facebook’s New Media Order


Emily Bell

Journalism has lost control of its platforms and means of distribution. In many ways, that’s good, because it has brought to an end the monopoly journalists once held on the news and information we need to govern ourselves in a democratic society. We should be deeply concerned about the mysterious process that determines what we see or don’t see in our Facebook newsfeeds.

But the age of information gatekeepers did not end with the rise of the Internet. In fact, the lowering of the moat was only a temporary blip. Now we’re living in a new age of gatekeeping. Our masters are social media — and Facebook in particular, both because of its dominance and the way it manipulates what we see.

Last week Emily Bell, director of the Tow Center for Digital Journalism at the Columbia Journalism School, delivered an important speech at Oxford about the journalistic implications of social mediation. It is worth reading in full. Also worth reading is Mathew Ingram’s analysis. Just as earlier generations fretted over what made it (or didn’t make it) onto the nightly network newscasts, today we should be deeply concerned about the mysterious process that determines what we see or don’t see in our Facebook newsfeeds.

Read the rest at WGBHNews.org.

Ethan Zuckerman on the limits of interconnectedness

Ethan Zuckerberg at Northeastern on Wednesday.

Ethan Zuckerman at Northeastern on Wednesday

The promise of the Internet was that it would break down social, cultural and national barriers, bringing people of diverse backgrounds together in ways that were never before possible. The reality is that online communities have reinforced those barriers.

That was the message of a talk Wednesday evening by Ethan Zuckerman, director of the MIT Center for Civic Media. Zuckerman, who spoke at Northeastern, is the author of the 2013 book “Rewire: Digital Cosmopolitans in the Age of Connection.” He is also the co-founder of Global Voices Online, a project begun at Harvard Law School’s Berkman Center for Internet and Society that tracks citizen media around the world.

I’ve seen Ethan talk on several occasions, and I always learn something new from him. Here is some live-tweeting I did on Wednesday.

One of the most interesting graphics Zuckerman showed was a map of San Francisco based on GPS-tracked cab drivers. Unlike a street map, which shows infrastructure, the taxi map showed flow — where people are actually traveling. Among other things, we could see that the African-American neighborhood of Hunters Point didn’t even appear on the flow map, suggesting that cab drivers do not travel in or out of that neighborhood (reinforcing the oft-stated complaint by African-Americans that cab drivers discriminate against them).

Since we can all be tracked via the GPS in our smartphones, flow maps such as the one Zuckerman demonstrated raise serious privacy implications as well.

We may actually be less cosmopolitan than we were 100 years ago.

Facebook founder Mark Zuckerberg likes to show a map suggesting that Facebook fosters interconnectedness around the world. In fact, upon closer examination the map mainly shows interconnectedness within a country. The United Arab Emirates demonstrates the highest level of international interconnectedness, but that’s because the UAE has an extraordinary number of guest workers who use the Internet to stay in touch with people back home. That leads Ethan Zuckerman to argue that maps often tell us what their designers want us to believe.

This final tweet seems out of context, but I’m including it because I like what Zuckerman said. It explains perfectly why I prefer Twitter to Facebook, even though I’m a heavy user of both. And it explains why many of us, including Zuckerman, rely on Twitter to bring us much of our news and information.