Tag Archives: Christopher Mayer

The Boston Globe’s paywall is raised a little higher

Posted on February 7, 2013 | 3 Comments

be02f758328311e2b55612313804a1b1_7This article appeared earlier at the Nieman Journalism Lab.

The flexible paywall that The Boston Globe introduced for its subscription website about a year and a half ago has slowly gotten a little less flexible. Fewer Globe stories are available on the paper’s free Boston.com site, and restrictions have been placed on social sharing.

The reason, according to Globe spokeswoman Ellen Clegg, is that the paper’s executives are still trying to figure out how to get paid online journalism right in a world awash in free news.

“The core of our two-brand strategy,” she told me by email, “involves trying to find the optimal balance between a free, ad-supported model and a premium, consumer-supported model.”

The restrictions were brought home to me recently when I learned that the paper had started limiting social media sharing to only two free links a month — a serious limit on someone like me, who regularly shares links on my blog, on Facebook and on Twitter. As a subscriber, I can share as many links as I like, of course. But non-subscribers can only click on two before getting a message that they cannot pass go.

So let’s run down the changes, shall we?

First, those social-media links. Clegg says that when BostonGlobe.com went live in the fall of 2011, social sharing was limited to five links per month. If so, it wasn’t well publicized. I’ve gone back and looked at some of the coverage, including a piece I wrote for the Nieman Journalism Lab and the Globe’s own FAQ, and can find no mention of a monthly cap.

In any case, Clegg says that in December 2012, that number was cut to two links a month from search and social media — “per device, and per browser.” In other words, eight a month if you want to juggle among Chrome, Safari, Firefox and Internet Explorer (but who wants to do that?), and more if you move back and forth among other screens. “Email sharing,” she adds, “is unlimited.”

Second, when BostonGlobe.com debuted, the editors selected five stories a day that would also run on the free Boston.com site. Most sports stories ran on Boston.com as well. Last April, the number of free news stories was cut from five to four, and some additional sports content was moved behind the paywall.

“This is part of an effort to continually experiment, test and analyze how our readers engage with us digitally,” Clegg says. “We have been trying to find the right balance between the free-sharing culture of the Internet and paid access to premium Globe content. We believe that we can only arrive at that balance through experimentation.”

How well is it working? The Globe’s digital subscription base has risen, but slowly. Currently, Clegg says, the Globe has about 50,000 paid digital subscribers — but that doesn’t mean 50,000 people paying directly for a digital subscription. It’s a figure that includes digital-only subscribers; Sunday-only print subscribers (I’m one of them), who automatically get seven-day digital access; and seven-day print subscribers who access BostonGlobe.com at least once a week.

That’s how digital subscriptions are counted by the Alliance for Audited Media (formerly the Audit Bureau of Circulations), and it’s a pretty expansive definition. As I’ve written before, about half of those counted as Globe digital subscribers get the paper delivered to their doorstep all seven days.

So is the decision by Globe executives to tighten the paywall smart or dumb? It’s hard to say. From the beginning, the idea behind the paid BostonGlobe.com site was to find a way to get regular readers to pay without turning away occasional readers and without hurting the free, advertiser-supported (and just-redesigned) Boston.com site. (Here is how Globe publisher Christopher Mayer explained it to me shortly after plans to build the paywall were announced in the fall of 2010.) Today, Clegg says, Boston.com attracts about 6 million unique visitors a month. Another 1.5 million uniques a month visit BostonGlobe.com, mainly as a result of the site’s free-access features.

I know that since I learned about the two-links-per-month limit, I’ve been looking for the equivalent content in Boston.com’s news blogs or elsewhere. I tend to shy away from BostonHerald.com unless I’m writing specifically about the Herald, since much of its content moves into the paper’s paid archives after two weeks. But there are plenty of other sources of free local news, even if it’s not always of the same quality as the Globe’s.

I’m inclined to cut the Globe some slack as Mayer, editor Brian McGrory and company grope their way into the future. But the new rules have already nudged me away from Globe content, and I’m a paying customer. That can’t be a good thing.

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How empty space led to experimentation at the Globe

Posted on January 21, 2013 | Comments Off
Creative technologist Chris Marstall at the Boston Globe Idea Lab.

Creative technologist Chris Marstall at the Boston Globe Idea Lab.

The New York Times has a terrific story today about how the downsized Boston Globe — a sister paper — has turned over a chunk of unused space to entrepreneurs, its online radio station, RadioBDC, and even a pilot for a television series.

As Times reporter Christine Haughney observes, the experimental venture by Globe publisher Christopher Mayer has already paid off in the form of a partnership with Michael Morisy, the co-founder of the public-records website MuckRock.

Dominating the space is the Idea Lab, where a small group of smart young people try out new ideas, such as different approaches to tracking Globe stories on social media and a wall-size group of screens that plots Instagram photos on a map of Boston. The latter ended up playing a role in the Globe’s recent interactive series on life in the Bowdoin-Geneva neighborhood of Dorchester, “68 Blocks: Life, Death, Hope.”

I’ve brought several groups of students to tour the Idea Lab. For anyone interested in the future of journalism, it’s one of the most interesting places you can visit.

Photo © 2012 by Megan Lieberman and used by permission.

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Media Nation’s top 10 posts of 2012

Posted on December 28, 2012 | Comments Off

be02f758328311e2b55612313804a1b1_7Work-force reductions at The Boston Globe. The end of WFNX as an over-the-air radio station. “Local” news from the Philippines. Possible bankruptcy at GateHouse Media.

These were a few of the top 10 Media Nation posts of 2012 as determined by Google Analytics and WordPress’ own internal statistics.

Most people who read Media Nation come in via the home page, which means that any notion of a “top 10” is dubious. Usually it means that a particular post got retweeted a lot on Twitter or was linked to by a popular media website such as JimRomenesko.com.

But the list isn’t entirely without meaning — and one takeaway for me is that Media Nation’s role as an aggregator and a curator may be its most important. I’ll keep that in mind in the year ahead.

Here is my top 10 for 2012.

1. The Boston Globe keeps on shrinking (July 23). Despite some encouraging signs in the form of rising digital-subscription numbers and a continued commitment to first-rate journalism, The Boston Globe, like nearly all daily newspapers, continues to struggle financially. Last summer Media Nation obtained a memo from Globe publisher Christopher Mayer announcing another wave of downsizing at the Globe and its sister paper, the Telegram & Gazette of Worcester.

2. Donna Halper on the future of radio (May 17). Friend of Media Nation Donna Halper was kind enough to write a guest commentary, and her post turned out to be the second most popular of 2012. Halper wrote following an announcement by the Phoenix Media/Communications Group that it would sell WFNX’s broadcast frequency, 101.7 FM, to Clear Channel. Fortunately for local music fans, by the end of 2012 WFNX and the Globe’s RadioBDC were engaged in a spirited competition of online-only local music stations — the real future of radio.

3. Long-distance “local” journalism (July 5). The public radio program “This American Life” and the journalist Anna Tarkov reported extensively on Journatic, which helps community newspapers cuts costs by outsourcing some of their local coverage. At its worst, news was being compiled by underpaid Filipino workers writing under fake bylines. Dubbed “pink slime” journalism by one former practitioner, Journatic underscored what debt-ridden corporate chains will do to survive — and thus demonstrated the importance of independent local journalism.

4. And Joe Scarborough thinks “Morning Joe” is awesome (Jan. 1). A full-page ad in The New York Times for the wretched MSNBC program “Morning Joe” started the gears whirring when I noticed one of its celebrity endorsers was Tom Brokaw. Who, uh, appears on “Morning Joe.” I got to work, and soon found that Politico, which was quoted as praising the program, had an undisclosed partnership. The ad even stooped to using seemingly positive quotes from two reviewers who actually didn’t like it much at all. Disingenuous, to say the least.

5. More bad news for GateHouse Media (March 19). By now it’s not exactly news when executives at GateHouse Media, struggling with $1.2 billion in debt, pay themselves handsome bonuses. (Nor is that unusual at newspaper companies.) In 2012, though, there was a wrinkle at the chain, which owns some 100 community newspapers in Eastern Massachusetts. Jack Sullivan of CommonWealth Magazine paged through the company’s financial disclosures and discovered that officials were openly raising the possibility of a bankruptcy filing.

6. David Gregory debates himself (Oct. 1). The host of “Meet the Press” was brought in to moderate the second televised debate between Republican Sen. Scott Brown and his Democratic opponent, Elizabeth Warren. Unfortunately, it was all about David Gregory. Good thing the candidates were forced to weigh in on whether Bobby Valentine deserved a second year as Red Sox manager. Warren blew the question but won the election.

7. From Newtown, a plea for media restraint (Dec. 17). I republished an open letter from John Voket, associate editor of The Newtown Bee, to his colleagues at the New England Newspaper & Press Association following the massacre at Sandy Hook Elementary School. Voket wrote about “reporters and media crews invading the yards and space of grieving survivors, school staff and responders,” and asked editors “to remind your correspondents that most are still requesting to be left alone.” A heartfelt message from ground zero.

8. Calling foul on politicians who lie (Aug. 30). It would be hard to come up with a more falsehood-laden performance than U.S. Rep. Paul Ryan’s speech at the Republican National Convention. Ryan’s lies prompted me to wonder how far the balance-obsessed media would be willing to go in labeling them for what they were.

9. At CNN, getting it first and getting it wrong (June 28). My instant reaction to CNN’s false report that the U.S. Supreme Court had overturned the individual mandate in the Affordable Care Act. At least CNN executives flogged themselves in the public square. As we later learned, Fox News made the same mistake — and refused to apologize.

10. An unconscionable vote against the disabled (Dec. 5). My reaction to Senate Republicans’ rejection of a United Nations treaty on the rights of the disabled — a treaty modeled after the Americans with Disabilities Act, championed by President George H.W. Bush, a Republican.

Ghosts of 2011. Oddly enough, the single most popular post of 2012 was one I wrote in 2011 — a fairly terse item on Jay Severin’s return to the Boston airwaves, a comeback that proved to be brief. As I wrote last year, I’ve put up several Severin posts that have generated huge traffic, and I have no idea why.

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Brian McGrory is named the Boston Globe’s new editor

Posted on December 20, 2012 | 6 Comments

Brian McGrory

Brian McGrory has been named editor of the Boston Globe, succeeding Marty Baron, who left recently to become executive editor of the Washington Post. McGrory was widely seen as a popular candidate inside the Globe newsroom, so no doubt they’re celebrating at 135 Morrissey Blvd. this afternoon.

McGrory drew praise inside and outside the Globe for his performance as metro editor several years ago. Although he returned to his slot as a metro columnist following three years on the job, that may have been the last ticket he needed punched given his previous experience as a local reporter, White House correspondent and roving national reporter.

He is also the author of several books, including, most recently, “Buddy: How a Rooster Made Me a Family Man.”

McGrory is just the sixth Globe editor of the modern era, dating back to the 1960s. He follows, in chronological order, Tom Winship, Michael Janeway, Jack Driscoll, Matt Storin and Baron.

McGrory takes over the newsroom at a time when the future of the Globe is unclear. Although the Baron era was a journalistic success highlighted by six Pulitzer Prizes, the Globe, like all newspapers, is unsteady financially. The Globe’s owner, the New York Times Co., is thought to be almost certain to sell the paper at some point, though it is not believed to be actively shopping it at the moment.

Here is the press release the Globe sent out a little while ago:

Brian McGrory, a 23-year veteran of The Boston Globe who led groundbreaking coverage of corruption as an editor, and writes with depth and texture about the region as a columnist, has been named the next editor of The Boston Globe, effective immediately.

Mr. McGrory, 51, will report to Christopher M. Mayer, Globe Publisher. A Boston native, he will be charged with running the newsroom for The Boston Globe and BostonGlobe.com and the newsroom’s contribution to Boston.com.

“Brian has distinguished himself throughout his career at the Globe as a reporter, editor and columnist and as a native of Boston, he is the ideal candidate to lead the Globe’s newsroom,” said Mr. Mayer. “Brian will continue to emphasize the accountability reporting that has been the Globe’s trademark, combined with narrative storytelling that gives readers a strong sense of our unique community.”

“This is a great honor to guide the Boston Globe news operations, since I grew up delivering the Globe, then reading the Globe, and later writing for the Globe,” said Mr. McGrory.  “It is also a great honor to work with my colleagues and build on what I believe is the best metro newspaper in America.”

Mr. McGrory joined the Globe in 1989 as one of the first reporters hired into the South Weekly section. Since then, he has covered the city of Boston as a general assignment reporter, served as White House correspondent, and as a roving national correspondent. In 1998, he became a metro columnist, and quickly made his mark as a must read. He was named associate editor in 2004.

In 2007, he was named deputy managing editor for local news. He led the metro staff in a comprehensive investigation of corruption and cronyism on Beacon Hill that eventually led to resignations and indictments.

Governor Deval Patrick and the State Legislature passed a pension reform bill after an investigation by the Globe revealed public pension abuses, coverage that brought Sean Murphy recognition as a finalist for the Goldsmith Investigative Reporting Prize by the Shorenstein Center on the Press, Politics, and Public Policy at Harvard University. Under McGrory, the newsroom also reported extensively on a city system that bestowed benefits on favored developers.

He directed wide-ranging, sensitive coverage of Senator Edward M. Kennedy’s struggle with brain cancer, his death, and his funeral.

McGrory steered the metro staff to new levels of narrative journalism, stressing the value of vivid and detailed storytelling in an era when consumers have many media choices. An 8,000-word narrative about a pair of sisters who died in an arson fire in South Boston after years of neglect won the Casey Medal for Meritorious Journalism and led to widespread reforms in government services for children.

After nearly three years as metro editor, he resumed his twice-a-week metro front column, where he has regularly enlightened readers about the quirks and character of the community and held public officials and business leaders accountable. He is the author of a memoir and four novels.

“During his tenure as metro editor, Brian built a strong team of reporters and editors and imbued the newsroom with a competitive spirit. Day after day, Brian and his team delivered award-winning journalism, in print and online,” Mayer added.

McGrory was raised in Roslindale and Weymouth. He received a B.A. from Bates College in Maine, and worked early in his career at the New Haven Register and The Patriot Ledger in Quincy.

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Globe publisher announces work-force reductions

Posted on July 23, 2012 | 8 Comments

The Boston Globe and its affiliated media properties are downsizing again, according to an internal memo from Globe publisher Christopher Mayer that was obtained by Media Nation earlier today.

No details, but Mayer writes that the work force at the New England Media Group — the Globe, the Worcester Telegram & Gazette and Boston.com — will be shrunk through a combination of voluntary buyouts and “some involuntary reductions.”

Update: At the Globe, 23 people in advertising and 20 in the newsroom will be offered buyouts, while another 10 were laid off. At the T&G, one person was laid off while five to 10 have been offered buyouts.

The memo follows.

Dear colleagues,

Today the New England Media Group took steps to reduce its work force. These involved primarily offers of voluntary buyouts but also some involuntary reductions throughout the New England Media Group. At this time, all affected employees have been notified.

This move, difficult as it is, is part of a program to rebalance the business and will allow us to reallocate resources toward the investments we need as we innovate and introduce new products. This will also assure that we continue to meet the needs of our advertisers, and provide readers the high-quality journalism they expect from us.

The Globe still has by far the largest newsroom in New England, and it continues to deliver groundbreaking, award-winning journalism across all media platforms. We continue to offer effective solutions for our advertisers using the Globe and Boston.com as we add new offerings such as BostonGlobe.com, Ricochet, eBooks, ePaper, and the upcoming RadioBDC. Even more exciting initiatives are in development.

That said, these continue to be challenging times for our industry and our business. We face rapid change in how readers get their information and how advertisers communicate their messages. That requires us to make tough choices along the way about how to allocate our resources. We must continue to introduce new products even as we improve the efficiency of our operations. Meantime, we remain steadfast in our commitment to readers and advertisers — and to all of you who help us achieve great things each and every day in the midst of these challenges.

Sincerely,

Christopher Mayer
Publisher, The Boston Globe

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Globe reportedly on verge of deal to print Herald

Posted on May 11, 2011 | 4 Comments

It looks like folks at the Boston Globe and the New York Times Co. have decided to get smart and take some of Boston Herald owner Pat Purcell’s money rather than try to put him out of business.

According to reports, the Globe is on the verge of a deal to print and distribute the Herald in the Boston area. It’s not the first time such an arrangement has been proposed, but it’s the first time the Globe has come this close to saying yes. A trusted Media Nation source credits Globe publisher Christopher Mayer for recognizing that the Herald isn’t going away and reversing the anti-Herald stance taken by previous publishers.

The unfortunate part of this is that the Herald would have to lay off its truck drivers. But on the trauma scale, that doesn’t approach Purcell’s decision a few years ago to shut down his presses and outsource much of the printing to a Wall Street Journal plant in Chicopee.

The Globe covers the story here, and the Herald here. The Associated Press quotes yours truly.

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Tuesday tech talk from a non-techie

Posted on October 12, 2010 | 2 Comments

Welcome to the tech blog whose author almost knows what he’s talking about. I know just enough to be dangerous, folks. Here are three tidbits for your Tuesday morning.

1. Beyond Google Reader. Last week Laura McGann of the Nieman Media Lab was rhapsodizing to a group of us about the glories of NetNewsWire, an RSS aggregator that resides on your computer rather than in the cloud, as is the case with Google Reader.

I was not entirely unfamiliar with NetNewsWire. I’d played with it before, but preferred a competitor called NewsFire. Several years ago, though, I made the switch to Google Reader and hadn’t looked back.

But lately, like many people, I’d found myself looking at Google Reader less and following interesting links from Twitter more. In part it’s because I really like Twitter. In part, though, it was because Google Reader just wasn’t all that satisfying — it’s slower than using a good client-based news reader and shows you less content before you click.

So a few days ago I reinstalled NetNewsWire and found, to my delight, that it now syncs with Google Reader, which means you don’t really have to decide. It’s fast and free (if you don’t mind looking at advertising; I don’t). If you’ve been losing interest in Google Reader, give NetNewsWire a try.

2. From Chrome to Safari and back again. When Apple unveiled Safari 5 a few months ago, I made the switch from Google Chrome. Though not quite as fast as Chrome (I’ve seen test results that say otherwise, but that’s not my experience), Safari was aesthetically more pleasing. My favorite feature, Reader, isolates the text in a story or blog post and presents it in as a beautifully rendered, easy-to-read page. On a properly designed website, Reader will even find the jump and display that, too.

Then Xmarks went out of business. Xmarks is a browser extension that lets you sync your bookmarks in the cloud and use them across multiple computers. An e-mail from the company outlined the alternatives — free for Internet Explorer, Firefox and Chrome, but $99 for Safari via Apple’s MobileMe service.

As it turns out, there are at least two free extensions for Chrome — Readability Redux and iReader — that do what Safari’s Reader does, and are more customizable besides. So goodbye Safari.

3. The future of Reader. OK, different Reader — now I’m talking about Times Reader and GlobeReader, the paid electronic editions of the New York Times and the Boston Globe built on Adobe Air.

I’ve been a big fan of Reader since it was unveiled a couple of years ago, but I find that it hasn’t kept up. And with the development folks furiously working on iPad and mobile editions, it doesn’t seem likely that much brain power is going to be devoted to improving them, my wish list aside.

I recently asked Globe publisher Christopher Mayer how many subscribers GlobeReader had attracted. His answer: that’s proprietary. But, anecdotally, I’ve heard that neither Times Reader nor GlobeReader has attracted many paying customers.

Here’s what I like about Reader: it’s fast, it’s highly readable and you don’t need an Internet connection once that day’s edition has been downloaded. What I miss, though, is the richness of the Web — the slideshows, the videos, even the advertising. Lately, more often than not, I find myself using the “Today’s Paper” feature of NYTimes.com, supplemented with Chrome’s iReader extension. (I still tend to use GlobeReader because the “Today’s Globe” section of Boston.com can be so slow.)

Maybe the Reader editions have a future. But my suspicion is that they are just going to fade away for lack of interest.

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Publisher Chris Mayer on the Globe’s new pay model

Posted on October 1, 2010 | 3 Comments

Christopher Mayer

(Note: If the top of Media Nation looks mangled, please hit reload.)

I’m skeptical, but I’m impressed. Yesterday’s announcement that the Boston Globe will move most of its content to a subscription-based website sometime in the second half of 2011 shows that Globe executives know where their strengths are and that they’re prepared to think innovatively to protect those strengths.

The Globe’s dilemma is that it has an enormously successful free website, Boston.com, that is quite different from the paper itself. Start charging for access to Boston.com, and many of those 5 million unique visitors a month would vanish.

The solution: keep Boston.com free, but split off the Globe’s content into a separate, paid site called BostonGlobe.com, currently a free subsite. The decision raises lots of questions. Perhaps the biggest is how much free Globe content will be posted on Boston.com, and whether Boston.com will remain as popular once it has to stand on its own.

Still, it’s a far more interesting idea than the metered model embraced by the Globe’s parent company, the New York Times Co., which rolled it out at the Telegram & Gazette of Worcester recently and which will give it a go at the flagship paper sometime next year. Under the metered model, readers can access so many articles for free each month, after which they have to pay. It might work for the T&G and the Times, but it would have been deadly for Boston.com.

Yesterday I conducted an e-mail interview with Globe publisher Christopher Mayer, which he graciously agreed to do because I still can’t take notes. (Although it’s getting better. I’ve got a pillow propped up and am typing two-handed now for the first time since my accident.) Our unedited conversation follows. I’ve got a few closing thoughts after the jump.

Q: The metered model seemed to be the way the New York Times Co. was going. Why did you choose something different?

A: We’ve said all along that each organization would need to come up with a custom-made approach that takes into account unique market factors. We felt this was the best course for us, given the fact that we have two strong brands and essentially two different types of users of our Boston.com site. We have the opportunity to build a free site and a subscription-based site, and based upon extensive research, that emerged as the best option for us.

Q: The advantage of the metered model is that you’re not entirely cut off from the great conversation that’s taking place on blogs and in social media. Are you concerned about breaking a big story and not having as much impact as you should because people can’t link to you? Please address what Clay Shirky said about the importance of online sharing with respect to the Globe’s reporting on the pedophile-priest story.

A: We don’t intend to be cut off from the conversation. We haven’t announced, or even worked out, all the details of what will be on which site. But we can envision that some full-text Globe stories will be available on the free site. I suspect we would have put many of the initial priest sex-abuse stories on the free site because that Spotlight Team investigation was viewed as clear public service reporting. In the future, we’ll make those judgments as appropriate. Continue reading →

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