Talk radio station WTKK (96.9 FM) continues to inch its way toward the grave. The latest word is that the operation will shuffle off this mortal coil on Wednesday as corporate owner Greater Media paves the way for robo-music of some kind.
Today I’m among those interviewed by Boston Globe reporter Callum Borchers on what went wrong. In a nutshell: lack of a clear identity in recent years, compounded by the rise of sports radio.
At the Boston Herald, Gayle Fee reports that WTKK’s principal remaining asset — the morning team of Margery Eagan and Jim Braude — may end up at former rival WRKO (AM 680) or at public station WGBH (89.7 FM).
Update: And it’s finally official.